5 REASONS YOU NEED EDMONTON SEARCH ENGINE OPTIMIZATION SEO AS PART OF YOUR DIGITAL STRATEGY
If you have a website you should have an SEO strategy with practices in place to make sure you appear as high as possible in the organic search engine results pages (SERPS) when someone searches for ‘things’ related to your company. Here are just 5 reasons to consider when deciding why you should engage our Edmonton SEO services.
Edmonton SEO fact #1 – Good ROI from Good SEO Practices.
If your site ranks well you should receive a requisite return on investment (ROI) with more of your target market engaging with you. This should ultimately make your company or organization more successful. In short, effective SEO will lead to more conversions (visitors taking an action you want) on your site. Conversions may be a phone call, a lead form, a download, an e-mail subscription, a request for quote, clicking a buy button, or other actions. The short story is potential clients/targets will NOT contact you from your web rankings if for example, you are building homes in Edmonton, and you appear on the 7th page of search results for home builders. In fact, statistics show that over 90% of those who perform a search DO NOT go past the first page of the results... Yikes!!
Edmonton SEO fact#2 – Good SEO is the biggest, most visible sign on your building.
Your site is just another place on the data highway! Just imagine you had a great location, on a high traffic street, but had no visible signs on the building. The same can be said for for your website. That is: The web is a super high traffic street, but if you have no visible sign on it, your business will not come from new web traffic! Proper SEO however, will result in your sign being one of the the biggest on the block!
Edmonton SEO fact#3 – Google wants to love you! Be google’s BFF.
Yes your new BFF is google! The list of what google uses to rank results (in their algorithm) constantly changes, so you want to be aware of what those changes are on a regular basis, and address them accordingly for SEO. Doing so will allow you to keep Google happy with your site (a very good quality score) – which means you will be happy with Google because your site search will rank well in SERPS. Yes, Google gives every website a quality score, as they do with SEM for google adwords, based on a never-ending list of criteria. When we provide our Edmonton SEO clients and National SEO clients with SEO services, we stay on top of all these changes and check off as many boxes as we possibly can as Google evolves its algorithms. This ultimately results in a higher quality score for our clients websites and consequently a higher search ranking than many of their competitors.
Edmonton SEO fact #4 – SEO will help you outrank your competitors.
Yes… its true! Your competitors have websites too. One of two things happen when your services or products are searched for on the web. Either YOU have a website that ranks above your competitors, with a compelling description etc. Or, your COMPETITORS, websites rank above yours. If you are in a competitive industry there will be many others vying for top results, so your SEO needs to be a priority. If you rank off the first page you will see significantly less traffic than you will if you are on page one. Good SEO will consistently rank you on the first page, but like a top athlete, you need to keep putting an effort into SEO on an ongoing basis to continually be competitive. Let us help you get your SEO training program in place.
Edmonton SEO Fact #5. It feels good to WIN! Good SEO will help you win!
Think Ricky Bobby! “IF YOU’RE NOT FIRST, YOUR LAST!” Don’t just be satisfied that you have a website, and that it is somewhere in the search results. You want a first page ranking. Winning the SEO game will help you win those battles for good traffic, and engagement with your target audiences. Stay on top of the SEO game. We are here to help when you are ready.